Portfolio
Project #1
As a marketing intern at Drink ZYN, I was tasked with working on the challenge of expanding brand visibility in the competitive beverage market. Our objective was to create partnerships that would elevate the brand’s profile among consumers and reinforce ZYN’s image as a lifestyle choice associated with sports, health, and wellness. The goal was to gain endorsements from athletes who could help connect our brand with a wider audience.
When I started as an intern at Drink ZYN, there were a few athletes on the brands radar, and some athletes that we connected with while I was working at ZYN. I began by creating a list of professional and college athletes that could be potential partners with the brand. I also work to identify what athletes have a strong social media presence but also aligned with ZYN’s brand values. I collaborated with the marketing team throughout the process to highlight the benefits of ZYN. I assisted in drafting emails to the athletes and their representatives, showcasing the brand’s vision and potential partnership opportunities.
These projects were successful, leading to the signing of Duncan Robinson, Mo & Franz Wagner, Donte DiVincenzo, and Arik Armstead as brand ambassadors. The partnerships will continue to grow ZYN's visibility not only in the sports community, but the beverage industry in general. These athletes could be the first of many that help make Drink ZYN a household name.
Project #2
In my college Corporate Writing course, my team and I were tasked with creating a plan for a local radio station, Radio Milwaukee. We were supposed to devise a plan to help spread awareness for the brand, while also creating ideas for the internal work employees for the company. A radio station can be a hard subject to market for, but Radio Milwaukee is much more than that, so we were confident with our strong ideas and plans for the brand.
In this class, students collaborate with a diverse group to address these issues and give some ideas to the company. We brainstormed initiatives that promote team building, such as internal newsletters showcasing employee achievements and collaborative projects. We also initiated a reward system for employees who had a number of achievement in a certain month. Then, we proposed community engagement events that allow employees to represent the brand while interacting with the public. The group develops a comprehensive communication plan that outlines strategies for internal engagement and external brand promotion.
Our team presented our project to a board of employees at Radio Milwaukee. We gave our insights and ideas, and then they gave their critiques and remarks about the project. Our efforts lead to a well-received proposal that helps enhance employee morale and strengthens internal networks. Feedback from employees reflects a renewed sense of belonging and pride in the brand, positioning Radio Milwaukee as a more cohesive and recognizable company in the local area.
